10 Pillars

Home Improvement

As a value adding partner of electrical & lighting products we empower the evolving DIY & Home Improvement market by acting as a brand ambassador for A-brands and own brands by offering retailers our maximum support in various areas. We have become the reference within the sector supplying  more than 1000 DIY and other retailers in the Benelux and increasing activity in the rest of Europe.

Since its foundation in 1954, Eltra has become the undisputed market leader in the distribution of electrical equipment and lighting to do-it-yourself retailers. From its logistics centre in Temse, East Flanders, Eltra supplies a wide range of products to more than 1000 DIY stores in the Benelux and the rest of Europe. Eltra is not only an indispensable link in the distribution chain of A-brands of electrical equipment and lighting, with Profile and Prolight it also has its own DIY brands with which it approaches the retail market. With over 60 years of expertise and sector experience and its diversified product offering, Eltra is the ideal partner for both large and small DIY retailers and brands of electrical and lighting solutions.