10 Pillars

Promotional coolers

We empower brands with cooling and freezing solutions that increase sales and the Point Of Sale (POS) visibility of chilled and frozen goods. Our personalised impulse display coolers are located in various retail points such as petrol stations, supermarkets and convenience stores.

The cooler market is divided into two broad categories: mass production and custom design. We have created a new market segment with our customised mass-produced coolers. By combining the best from both ends of the market, we created a new hybrid solution. Our experience and knowledge have helped to provide a wide range of modular cooling solutions and services to global breweries, soft drink and dairy food companies such as Carlsberg, Heineken, Danone, Nestlé, Coca Cola and Leonidas.

DRU International
DRU International is a key player in the market segment of personalised plug-in impulse coolers with a global production. Our coolers are used to increase the sale of cooled and deep-frozen products in various retail points such as petrol stations, supermarkets and convenience stores. The trendy cooling displays ensure that the products of retailers and nutritional brands stand out among the huge selection of cooled products thanks to the wide range of easy-to-personalise displays. DRU produces everything in-house and manages a large rental stock for organising promotional activities at a European level.
DRU