As a value adding partner of electrical & lighting products we empower the evolving DIY & Home Improvement market by acting as a brand ambassador for A-brands and own brands by offering retailers our maximum support in various areas. We have become the reference within the sector supplying more than 1000 DIY and other retailers in the Benelux and increasing activity in the rest of Europe.
in the benelux
our focus is on providing added value by delivering quality products complemented by excellent service
CEO Eltra NV
Since its foundation in 1954, Eltra has become the undisputed market leader in the distribution of electrical equipment and lighting to do-it-yourself retailers. From its logistics centre in Temse, East Flanders, Eltra supplies a wide range of products to more than 1000 DIY stores in the Benelux and the rest of Europe. Eltra is not only an indispensable link in the distribution chain of A-brands of electrical equipment and lighting, with Profile and Prolight it also has its own DIY brands with which it approaches the retail market. With over 60 years of expertise and sector experience and its diversified product offering, Eltra is the ideal partner for both large and small DIY retailers and brands of electrical and lighting solutions.
Sustainable growth takes a number of things into account. It is a growth strategy that pays attention to the interests of all stakeholders being our customers, suppliers, employees, shareholders and society. In addition, sustainable growth is a long-term vision. It requires an eye for efficiency and digitalization which in turn require organizational resilience. As a supplier, we have a responsibility to offer consumers ‘green’ products. We are responding strongly to this with our range of SMART products. The first step for us is to continuously adapt our product portfolio. We do this by mapping out market demand. We then look for innovations and products that respond to this. We are also strongly committed to our SMART products that contribute to more efficient energy management.
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