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Eltra NV is a value adding partner of electrical & lighting products which aims to empower the evolving DIY & Home Improvement market by being a true ambassador for both A brands and private brands. As an industry leader we offer retailers maximum support in various areas and we have become the reference within the sector supplying more than 1,000 DIY and other retailers in the Benelux, while also expanding our operations in the rest of Europe.
IN THE BENELUX
Our focus is on providing added value by delivering quality products complemented by excellent service
CEO Eltra NV
Since its foundation in 1954, Eltra has become the undisputed market leader in the distribution of electrical equipment and lighting to DIY retailers. From its logistics centre in Temse, Oost Vlaanderen, Eltra supplies a wide range of products to more than 1,000 DIY stores in the Benelux and the rest of Europe. Eltra is not only an indispensable link in the distribution chain of A-brands of electrical equipment and lighting, with Profile and Prolight it also has its own DIY brands with which to approach the retail market. With over 60 years of expertise and sector experience and its diversified product offering, Eltra is the ideal partner for both large and small DIY retailers and brands of electrical and lighting solutions.
Sustainable growth takes into account a number of things. It is a growth strategy which considers the interests of all stakeholders our customers, suppliers, employees, shareholders and society. In addition, sustainable growth is a long-term vision. It requires an eye for efficiency and digitalisation which in turn requires organizational resilience. As a supplier, we have a responsibility to offer consumers ‘green’ products. We are responding strongly to this with our range of SMART products. The first step for us is to continuously adapt our product portfolio. We do this by mapping out market demand. We then look for innovations and products that respond to this. We are also strongly committed to our SMART products which contribute to more efficient energy management.
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