Heylen Group continues Creative Cooling Group’s growth strategy with the acquisition of Coolio International

HERENTALS – ANTWERP Heylen Group and Creative Cooling Group are acquiring Antwerp-based Coolio International (THE DISPLAY COOLING COMPANY ), strengthening Heylen Group’s business portfolio in the promotional cooler segment. In practical terms, this means that the well-known Coolio brand is now part of Creative Cooling Group in Herentals.

Coolio is a renowned brand in the world of flex coolers. This typically Belgian brand now comes under the wing of Creative Cooling Group, which in turn has been part of Heylen Group since 2014. Within Creative Cooling Group, Coolio will continue to exist as a brand alongside Dru Display Coolers and Dru Technics.

Global presence

Creative Cooling Group, with production in Herentals, has clear ambitions to market all the brands of its personalised, ready-to-use display coolers more prominently and worldwide under the Creative Cooling Group umbrella. The acquisition of Coolio is a carefully considered step in that direction. “A step that fits the ambitions of Heylen Group, and therefore also of Creative Cooling Group, to continue growing in the promotional cooler and freezer segment,” says André Martens, CEO of Creative Cooling Group. “With a well-thought-out product range and a strong physical sales presence in the various markets, we want to break through into Central, Eastern and Southern Europe, and even worldwide. All this with a talented and passionate team that shares the same vision of the promotional cooling sector.”

Confident about the future

The Coolio team is moving to The Cool Factory, Creative Cooling Group’s base in the beautifully renovated former army sheds next to the Lierseweg in Herentals. “Fully ready to keep our focus on innovative solutions for promotional coolers and on the best possible service for our customers,” confirms Katrien Seuntjens, Inside Sales & Marketing Coordinator.

The strengthened and enthusiastic team is looking ahead with confidence. “We are convinced that together we will achieve even greater success in the future.”